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Photo Essay: Development surges at Pabst Brewery Complex

Closed in 1997, the former facility of the Pabst Brewing Company’s was once as renowned in Milwaukee for its brewery tours as it was the beverage it produced there.

Since 2006 it has been known simply as The Brewery, after the complex began renovations into mixed use site for residential, office, and retail space.

Redevelopment continued at a slow drip over the following decade, bringing the addition of a hotel, apartments, and academic locations. Progress began to accelerate over the past couple years, with the addition of student housing, and the conversion of the old German Methodist Church into a new Pabst Brewery. Vacant lots are scheduled for construction and empty buildings are seeing a revival.

This final surge of development is expected to peak after 2019, when the 21-acre site will house two hotels, three office buildings, several restaurants and taverns, and more than 800 apartments.

New York-based Whitestone Realty Capital LLC is converting the former Pabst Malt Elevator and Malt House into 118 high-end apartments. The Brewery Lofts at 1009 W. Juneau Avenue began construction in March 2016 is expected to be finished by April 2018.

These photos are a snapshot of the work in progress, as the new building is erected within the hollowed-out frame of the original structure.

© Photo

Lee Matz

About The Author

Lee Matz

Former Creative Director and Photojournalist for the Milwaukee Business Journal, Lee brings his years of international experience as a foreign correspondent in Asia and Europe, with a background in publishing, advertising, and design, to the Milwaukee Independent. His list of awards include two consecutive top honors from the Milwaukee Press Club.

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