More than 500 female travel bloggers, influencers, and industry members will be exploring the Cream City as they meet for their annual conference.

The Women in Travel Summit 2017 (WITS) comes to Milwaukee from April 21 to 23, when industry members will meet for a weekend of learning and networking. This year’s conference, held at the Hilton Milwaukee City Center, also serves a secondary purpose, to showcase the city of Milwaukee.

“We’re thrilled to be hosting the 2017 Women in Travel Summit and can’t wait to welcome this group of talented, adventure-loving writers. We’re excited to show them the best of Milwaukee,” said Kristin Settle, director of communications at VISIT Milwaukee.

Through conference tours organized by VISIT Milwaukee, WITS attendees will have the chance to experience everything Milwaukee has to offer, from food to art, to yoga and history. Attendees will also enjoy various networking opportunities at iconic local venues like Potawatomi Hotel & Casino and the Harley-Davidson Museum.

“From hilarious brewery tours to tasty tacos, plus our vibrant arts scene, WITS attendees have much to look forward to during their stay in Milwaukee,” said Settle.

WITS is also a fantastic time for locals to showcase their city or region. Lisa Trudell and Sara Broers are two bloggers who together formed Midwest Travel Bloggers, a community of bloggers in the region. Midwest Travel Bloggers are joining forces with VISIT Milwaukee to host a welcome Happy Hour at Central Standard Distillery for attendees to meet each other, learn about Midwest destinations, and enjoy local crafts and eats.

“The Midwest is loaded with treasures that we want to expose to the attendees of WITS. We want attendees to experience the food, culture, and people that make up our home stomping grounds in the Midwest,” Trudell said.