Fyxation plans to rotate the iconic bike through different local venues over 2017.
Called “Sunrise Over the Lake” and designed by Robert Lenz, the new flag is the result of a city-wide design initiative. The purpose of which was to inspire Milwaukeeans to design a new symbol. A symbol that changes the narrative of Milwaukee. The strength of “Sunrise Over the Lake” is that it looks forward to a new day, symbolized by the sun rising over Lake Michigan.
According to Greater Together, the group that spearheaded the design initiative, “The Milwaukee Flag Initiative challenged the creative community, educators, and the community at large to visualize a new flag for Milwaukee. A flag focused on where we are going and what we want Milwaukee to become. The aspiration was to challenge applicants to use the opportunity to engage in dialogue about a future where everyone can participate, prosper, and reach their full potential.”
As a company founded in Milwaukee by two local brothers, Fyxation was drawn to this design and made the decision to support the initiative with a truly unique custom bicycle.
“As a company that is headquartered in Milwaukee and is constantly evaluating and pushing design we immediately fell in love with the new Milwaukee flag. As a symbol, with unity and a bright future at it’s center, the new design sends a clear and powerful message about Milwaukee to both residents and visitors alike,” said Nick Ginster, co-founder of Fyxation. “A world class flag is an important visual symbol for any great city. The simplicity of the design and rich symbolism got our gears spinning and it was only natural for us to express our support the best way we knew how, to design a bike around it.”
The Fyxation flag bike was hand masked and painted with precision by Wisconsin based painter Ryan Hovde of Velovas. The design uses the rich colors of the new Milwaukee flag with the lake below and sky above which are separated by the three blue stripes representing Milwaukee’s three rivers and three founders.
Fyxation placed the entire flag distinctly below the seat and if you look closely below the chain they replaced Designed in Milwaukee, which appears on their other original bike designs, with Designed for Milwaukee.
“We take pride that our bikes and products are designed in Milwaukee and available all over the world. You can find our Eastside model, named after Milwaukee’s Eastside, rolling around the streets of Tokyo or Sydney,” Nick Ginster. “So to be able to express our pride in our city through an interpretation of the new Milwaukee Flag was an amazing opportunity.”
Fyxation was founded to bring riders pioneering bicycles and components made from the best materials at a fair price. Their team of engineers and riders strive to combine design and cycling, to bring innovative yet affordable urban bicycle equipment.