Although polls show Trump trails Democrat Hillary Clinton in Wisconsin, the Republican’s message likely will appeal to many rural Wisconsin voters.

“The disenfranchised voter who has lost their job as a result of policies affecting the coal industry and other heavy manufacturing jobs are feeling very frustrated with Washington,” said Rex Repass, founder and CEO of Repass, a national public opinion research and strategic consulting firm. “Even though many are historically Democratic counties, they have become very red and very angry.”

University of Wisconsin-Madison political science professor Kathy Cramer also found discontent among Wisconsin’s mostly white, rural residents while researching her 2016 book, “The Politics of Resentment: Rural Consciousness in Wisconsin and the Rise of Scott Walker.”

In April, Trump lost Wisconsin’s Republican primary to Texas Sen. Ted Cruz. Cramer attributed that to the influence of conservative Milwaukee talk radio hosts, who at the time allied with Wisconsin’s top GOP leaders against Trump. “Counties reached by Milwaukee media went for Cruz,” she said, “the others for Trump.”

“The thing that stuck out to me about the rural places is a sense that places like their communities are in particular getting a raw deal— that politicians don’t pay attention to their communities, public dollars aren’t allocated to their communities, and the city people making the decisions don’t have a clue about what is important to people in their communities or the struggles that they are facing,” she said.

Added Cramer: “Trump’s message seems to resonate because he is saying, in effect, ‘You are right, you are getting a raw deal, and some undeserving others are getting way more than they deserve. We need to make drastic changes so that those people stop getting money/respect/attention at your expense.’ ”

Fed-up with the country’s direction

Kathy Miller is the former Mahoning County chairwoman for Donald Trump. She has Trump signs in her backyard. Trump magnets on her refrigerator. Trump buttons on her dining room table.

While handing out Trump signs in June at a Republican headquarters just south of Youngstown, Ohio, she was approached by a woman in her late 80s, who said, “I have never voted Republican in my life. Give me the biggest sign you’ve got.”

In economically struggling communities like Mahoning County, where most steel mills have closed, many of the white, working-class Democrats are voting for Trump, registration records and 2016 presidential primary results show.

“They’re just all fed up,” Miller said. “It may be the economy for some, it may be the school systems, it could be health care, it could be immigration, education, it could be anything. They’re just fed up with the direction of our country. Mr. Trump showed up at the right time.”

According to a November 2015 Public Religion Research Institute poll, 72 percent of Americans and 78 percent of white working-class Americans believe the country still is in a recession.

Employment drops as jobs sent overseas

In Tennessee, after a clothing factory outsourced jobs and operations to Mexico, a county that voted Democratic in the 2000 and 2004 presidential elections went Republican in both 2008 and 2012.

Mahoning County, Ohio, where Youngstown is the county seat, labors under the loss of the steel industry, and more than 6,000 voters have switched from Democrat to Republican this year.

Similarly, frustration over closing steel mills and rising health care costs has swayed nearly 5,400 voters to switch parties in Westmoreland County, Pennsylvania.

And in one Kentucky county where residents frustrated with the demise of the coal industry voted about 31 percent Republican in the 2000 presidential election, they voted more than 72 percent Republican in 2012, even though a majority of its voters remain registered Democrats.

Factory closes, voters disillusioned

Clay County, Tennessee, used to be home to four garment factories. One of the largest was OshKosh B’gosh, a Wisconsin-based company. The children’s clothing factory employed between 1,500 and 2,000 people from the 1950s to the 1990s. With a county population between 7,000 and 8,000, everyone worked there or knew someone who did.

“Just about everybody who wanted a job, if they’d work, they had a job at OshKosh,” said Doug Young, director of the county’s Three Star Initiative, a program focused on improving bringing jobs to the area.

The OshKosh factory shut its doors in November 1996 and moved its operations to Mexico, taking advantage of the cheap labor options the North American Free Trade Agreement provided. The agreement’s purpose is to establish a free-trade zone in North America by lifting tariffs on a majority of goods the United States, Mexico and Canada produce and trade with one another.

Almost overnight, unemployment spiked to nearly 30 percent as hundreds of northern Tennessee residents lost jobs.

Racoe Inc., a military fabric cutting company, moved into the old OshKosh factory in December 1997. Only six people now work in the 66,000-square-foot building.

Unemployment in Clay County, which is nearly 97 percent white, has evened out to a little more than 5 percent compared to the national average of 4.7 percent in May.

Yet the county still has a 24 percent poverty rate, and voters who historically have been Democrats are switching to the Republican Party. In March’s Republican primary, Trump won Clay County with 57.1 percent of the votes — more than double the votes Clinton got.

“I think his popularity is because just everybody is mad, and he is saying what they feel,” said Timothy Scott, the former Democratic chairman in Clay County. “There will be a lot of Democrats voting for him.”

Steel country loses jobs, goes GOP

In the Rust Belt of Ohio and Pennsylvania, steel was the dominant industry. But as those companies outsourced their labor to China, voters grew frustrated with the job loss. Forty years after its steel mills closed, the poverty rate in Youngstown, Ohio is just over 40 percent.

“The opportunities aren’t here,” said Frankie Susany, 50, who grew up in the area and now owns a small business. “What used to be a thriving city in Youngstown is brown fields, abandoned mills, abandoned buildings, abandoned factories.”

Trump’s “Make America Great Again” message resonates with Susany, who said that when he grew up, young people who worked in the steel mills had great lives. They drove new cars and had their own places to live right out of high school.

“That’s what this election is about,” he said. “If we don’t change it now, our grandchildren are never going to know the America that (people my age) grew up in.”

In the March 2008 primary, just under 14 percent of registered voters in Mahoning County — where Youngstown is located — voted Republican. During this year’s state primary in March, more than 48 percent of the county’s registered voters voted Republican, and poll workers had to print additional ballots. More than 6,000 voters switched from Democratic to Republican this year.

In Westmoreland County, Pennsylvania, which is 94 percent white with nearly a 10 percent poverty rate, 5,400 voters switched to the Republican Party to vote for Trump in the primary. The region’s steel factories shut down in the 1980s, and residents remain bitter about the job loss, said Blair Adams, a third-generation owner of K-Castings Inc., a manufacturing plant.

“All these people that are in this manufacturing area are definitely shifting (parties) because they understand that their jobs are at risk,” Adams said.

For generations in Kentucky’s coalfields, including in the town of Hindman, families spent most of their lives working underground in the mines. As those jobs disappear, some Democrats are looking to options outside their party for change and the chance for an improved economy.

Meanwhile, the government put environmental regulations into place, encouraging states to switch from coal to natural gas as a power source. Kentucky residents such as Ballard Combs, an 81-year-old former coal miner from Knott County, see Obama as the face of these changes.

“I loved the mines,” said Combs, who worked underground most of his adult life. “Obama shut them all down.”

Nearly 90 percent of registered voters in Knott County, which is 98 percent white, are Democrats because it’s what their families have been for generations.

But since 2008, the county has increasingly voted for the Republican presidential candidate. Both Combs and his father were Democrats, but he’s voting for Trump.

Knott County Clerk Ken Gayheart said registered Democrats come into his office daily to switch their registration to the GOP. When the coal companies left, Gayheart said no industries moved in to fill the vacancy.

“These old hills were never worth much,” Gayheart said. “We don’t do anything, we don’t make anything here in Knott County.”

Nearly 34 percent of the county’s residents live below the poverty line. In May, the unemployment rate was 10.5 percent.

“Eastern Kentucky is in tough shape, but a lot of rural America is in a tough time,” said Tim Marema, vice president of the Center for Rural Strategies in nearby Whitesburg. “Something needs to change. That’s the point for the residents on the Trump side.”

Emily Mills, Jimmy Miller, and Lian Bunny

Taylor Gilmore contributed to this report.

Jacob Byk / USA TODAY NETWORK – Wisconsin, Emily Mills and Lian Bunny / News21

This report is part of the project titled Voting Wars – Rights | Power | Privilege, produced by the Carnegie-Knight News21 initiative, a national investigative reporting project by top college journalism students across the country and headquartered at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. For the complete project, visit

The Wisconsin Center for Investigative Journalism distributed and contributed to this report.