Partisan Strategies: Why the real political divide is not Conservative vs. Liberal but Fear vs. Trust
Increasingly, the Democratic and Republican parties are offering us all a very real choice: trust or fear. Think back to the 2022 election we endured just two months ago. Remember the ads you saw on TV? Odds are each one fell into one of two very simple categories: “be afraid of the other guy” or “trust that I’ll make your life better.” Most of the “fear” ads came from Republicans; most of the “trust” ads came from Democrats. Pain or pleasure. Fear or trust. These are the two primary strategies we all use to motivate ourselves and others every...
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