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We Need Each Other: Downtown Milwaukee buildings illuminate the darkness with beacons of hope

Amid the health and financial challenges that face communities near and far, Milwaukee Downtown BID #21 is trying to encourage buildings and landmarks throughout the city to illuminate their facades with red, white, and blue lighting.

Beginning the evening of March 24, U.S. Bank Center, Northwestern Mutual, The Gas Light Building, 833 East Michigan, The Pfister Hotel, and the M-K-E letters at General Mitchell International Airport were be lit in red, white, and blue in tribute to the resiliency of the nation.

The Milwaukee County Historical Society will be lit starting March 27, and other locations are expected to join in solidarity by adding their own lighted displays of hope. The buildings will remain lit through March 31.

“Now is the time for our community and nation to come together,” said Beth Weirick, CEO of Milwaukee Downtown BID #21. “Already there’s been a tremendous outpouring of support for businesses, employees, artists and musicians, and we remain committed to furthering this goodwill and generosity. Our lighted skyline is yet another symbol of the unity and hopefulness taking place.”

In response to the COVID-19 pandemic, Milwaukee Downtown, BID #21 has been working to gather and share the latest information relative to economic resources, virtual engagement opportunities, and e-commerce promotions to provide connectivity and relief to downtown businesses, employees. and entrepreneurs.

© Photo

Lee Matz

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