Select Page

Jake’s Deli celebrates Irish pride with corned beef eating contest

The 5th Annual Corned Beef Eating Contest, hosted by Jake’s Deli, kicked off Milwaukee’s St. Patrick’s Day parade festivities a day early on March 10.

With a bit of rivalry from previous participants, contestants had to consume as many corned beef sandwiches as possible in 10 minutes. Held at the Shops of Grand Avenue, the event followed the 51st Annual St. Patrick’s Day Parade Press Conference with Mayor Tom Barrett and executive director of the Westown Association, Stacie Callies.

“This is one of my favorite days of the year. Just a couple weeks ago for Fat Tuesday I went to get Paczki on the Polish side of town. And that’s a day when everyone is Polish. So tomorrow, everyone will be Irish,” said Mayor Barrett. “This is sort of the United Nations time of year where everyone gets to celebrate a different nationality. And St. Patrick’s Day is when everyone in the city is going to love being a part of the Irish culture here. Westown has done such an amazing job hosting the parade for so many years now. What’s most fun is that it’s a real family event.”

Angela Damiani, CEO of NEWaukee, moderated the competition for a second year. Six contestants competed to see who could eat the most corned beef sandwiches from Jake’s Deli in the allotted time. Each sandwich weighed a half pound, with ten sandwiches prepared per contestant. The winning total from 2016 was just over six sandwiches. This year, Sean Nichols “got his title back” by eating 9 complete sandwiches.

“Having a time limit in a contest really pushes how I eat, because I have to eat as fast as I can,” said Nichols. “Casual eating means I get fuller faster, because I feel it. But I could probably eat 20 sandwiches if I pushed it.”

Nichols last won Jake’s Deli Corned Beef Eating Contest in 2012, and enters many food eating contests for the free food. Ribs and wings are his favorite. As the contest winner this year, Nichols took home a trophy along with a downtown Milwaukee prize package that included a one night stay at the Hilton, $50 Master Z’s gift certificate, and a Jake’s Deli gift card.

© Photo

Lee Matz

About The Author

Lee Matz

Former Creative Director and Photojournalist for the Milwaukee Business Journal, Lee brings his years of international experience as a foreign correspondent in Asia and Europe. His list of awards include top honors from the Milwaukee Press Club. Lee proudly uses MCTS as the exclusive mode of transportation for covering all his news reports.

Photo © Notice

Original images published on this news platform are the editorial content and the exclusive property of the Milwaukee Independent. All usage is forbidden.


  • wwwmilwaukeeindependentcom

Follow Us (Editorial Content): Video segment of the the Milwaukee Flyers Tumbling Team performing at the 34th Annual Dr. Martin Luther King, Jr. Birthday Celebration. ... See MoreSee Less

View on Facebook

Knezelism of the Week: January 15 ... See MoreSee Less

View on Facebook

Daily Tweets

Events Calendar


21jan1:00 pm- 4:00 pmBlack and Pink: Milwaukee

25jan6:00 pm- 10:00 pmThe Standing Rock Uprising

Show More Events

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates delivered directly to your inbox.

You have Successfully Subscribed!