The SPAM food brand is bringing its big flavor to the World’s Largest Music Festival as part of its Tiny House of Sizzle Tour on July 1 and 2.

Condensing Milwaukee’s backyards and kitchens to just 185.37 square feet, the Tiny House aims to bring the community together around food. The Tiny House will travel coast to coast, sharing dishes and simple recipes served right from the Tiny SPAM kitchen. For canned meat lovers, nothing beats the sound, smell, and taste of SPAM brand products sizzling in the frying pan.

Spam, the iconic square-shaped combination of pork, water, salt, and potato starch has being alternately maligned and celebrated for over three quarters of a century. First introduced in 1937, the canned cooked meat, made by Hormel Foods Corporation, gained popularity worldwide after its use during World War II. The difficulty of delivering fresh meat to the front during World War II saw Spam become a ubiquitous part of the U.S. soldier’s diet.

“The SPAM Brand Tiny House of Sizzle Tour encourages you to indulge your 5 senses, hear the sizzle, see the dish come to life, touch, smell and of course, taste various SPAM dishes in their finest form, sizzled to perfection,” said Resha Hovde, SPAM brand manager. “We’re inviting everyone to join us as we celebrate summer, hanging out at the Tiny House with friends and family, playing games and enjoying good food.”

SPAM Tiny House of Sizzle Living Room

Highlighting the brand’s versatility to be paired in many different ways, the Tiny House’s menu will feature unique and popular recipes created by locally-recognized chefs, alongside SPAM brand favorites such as SPAM Musubi and SPAM sliders. The tour’s signature dish will be a Spicy SPAM Breakfast Burrito recipe created by standout celebrity Chef Jordan Andino.

“As a lifelong fan, I know firsthand how easy it is to incorporate SPAM brand products into all kinds of dishes. To this day, my go-to recipe is SPAM Musubi” said Jamie Chung, actress and creator of “What’s unique about the Tiny House tour is it’s an innovative way to introduce a younger audience to the SPAM brand, serving a variety of recipe samples that are both easy to make and delicious to eat.”

Feeding the hungry

Convoy of Hope, a nonprofit that partners with Hormel Foods, has also joined the Sizzle Tour to get more people involved in the fight against hunger in the U.S. and around the world. The nonprofit is currently feeding about 150,000 children in 10 different countries, and has served more than 80 million people since it was founded in 1994.

Every time someone texts SIZZLE to 50555, Spam will donate $5 to Convoy of Hope, and the faith-based organization and will match each donation, dollar for dollar, up to $25,000.

Spam was featured in an iconic 1970 Monty Python sketch, that later inflected how the product’s name would be used in the early days of the internet. By the late 1990s, Spam’s perceived ubiquity led to the term adopted for unsolicited and electronic messages.

SPAM Musubi

  • 2 slices SPAM Classic – sliced 3/8″ thick
  • 3 ounces cooked white rice, seasoned with furikake and toasted sesame seeds, if desired
  • 1 tablespoon House of Tsang Hibatchi Grill Sweet Ginger Sesame Sauce or House of Tsang General Tso Sauce
  • 1 whole sheet nori
  1. In large skillet, cook SPAM Classic until lightly browned and crisp. Drizzle cooked SPAM Classic with grill sauce or cooking sauce.
  2. 2.Place rice into musubi press or line inside of empty SPAM can with plastic wrap and place rice in can. Press rice down firmly.
  3. Sprinkle with seasoned furikake and toasted sesame seeds, if desired.
  4. Place SPAM Classic on rice in press or in can. Press down firmly.
  5. Optional (not as pictured above): Top with remaining rice; press down.
  6. Remove SPAM and rice from musubi press or can.
  7. On work surface, cut nori to desired width.
  8. Lay nori shiny-side-down; top with pressed SPAM Classic & rice. Wrap nori around pressed SPAM Classic & rice. Serve immediately.

Spicy SPAM Breakfast Burrito


The Burrito

  • 1 pc 12-inch flour tortilla
  • 2 pc crispy bacon
  • .5 cup shredded cheddar cheese
  • 1 pc egg, whole
  • 2 pc 1/4 inch cut SPAM Classic , pre-seared
  • .25 pc avocado
  • 3 oz. hash browns, crispy
  • 2 oz. salsa
  • 1 tblsp oil

The Sauce:

  • 2 pc jalapeño pepper, minced
  • 4 pc tomato, fresh
  • 2 oz. lemon juice
  • 1 cup water
  • 2 tbsp salt
  • 3 tbsp cilantro, chopped
  • 1 pc Spanish onion, in 8ths
  1. In a small stock pot, combine salsa ingredients and boil for 15 min on high.
  2. Remove from heat and blend until fully pureed with no chunks and set it aside.
  3. Get all your ingredients ready to prepare burrito and get a non-stick pan/flattop ready for the egg and cheese first.
  4. Break the egg into the pan that’s on high heat with a tblsp of oil and push the yolk with a fork slightly to break.
  5. Without flipping the egg, cook on high heat and top the egg with the shredded cheese so the broken yolk is covered with the cheese. Let it cool and melt for about 2 minutes.
  6. Take the eggs off the heat and now it’s ready for assembly.
  7. Place all ingredients, except the egg/cheese, in the center of tortilla.
  8. Place the egg/cheese on top of other ingredients.
  9. Fold burrito by taking the sides and folding towards the center of burrito.
  10. Pinch sides and take bottom half and roll towards talk while keeping all the food inside and in the center.
  11. Roll it tight and condensed and then roll in foil.
  12. Cut burrito in half.

Unable to wait for the SPAM Brand Tiny House of Sizzle Tour to reach Summerfest? Use these featured recipes to prepare the tour’s signature dishes at home: a Hawaiian take on surf and turf is sure to be a hit at your next luau, or start your day with Chef Jordan Andino’s Tiny House of Sizzle Recipe for a zesty breakfast.

© Photo

Freezelight Photography and Hormel Foods