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Miller Lite sponsors free MCTS rides on St. Patrick’s Day for 25th year

The Original Lite Beer and Beer Capitol Distributing are once again teaming up with the Milwaukee County Transit System (MCTS) to offer Miller Lite Free Rides on St. Patrick’s Day.

Miller Lite Free rides are available on all MCTS bus routes on March 17, beginning at 6:00 p.m. for those early drinkers and lasting until the end of regular service.

“When people make Miller Time a part of their St. Patrick’s Day celebration, we hope they plan ahead for a safe ride home with Miller Lite Free Rides,” said Diane Wagner, alcohol responsibility manager for Miller Brewing.

Miller Lite and MCTS have provided safe, alternative transportation on St. Patrick’s Day in Milwaukee over the past 25 years for nearly 820,000 people. The program has gained the support of local and state law enforcement, elected officials and the Wisconsin Department of Transportation. Miller Lite Free Rides will also be provided during St. Patrick’s Day celebrations in the Twin Cities.

“MCTS is once again offering safe, convenient and free transportation on St. Patrick’s Day,” said Milwaukee County Executive Chris Abele. “People can choose to leave the keys at home and count on Miller Lite Free Rides to get them and their friends around safely while celebrating the holiday.”

“We’re proud to partner again with Miller Lite and MCTS on this longstanding St. Patrick’s Day tradition in Milwaukee,” said Dave Neville, Chief Executive Officer for Beer Capitol Distributing. “We want people to have a great time celebrating St. Patrick’s Day but do so responsibly. Miller Lite Free Rides is an easy and safe alternative to driving.”

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Lee Matz

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