
Irpin Billboard: Ukrainian Creatives use Milwaukee advertising space to inspire global info campaign
Documenting the destruction of Milwaukee’s sister city of Irpin, Ukraine, a new billboard has gone up along I-94 near 84th Street with a simple plea to local residents: “Milwaukee, your sister city is waiting for your support.” But the story of the billboard’s creation is one of Ukrainian ingenuity and strange coincidence, and is documented in a new episode of the Lead Balloon Podcast, which is produced in Milwaukee by Podcamp Media. When the Russian military launched its unprovoked war more than three weeks ago, hundreds of Ukrainian ad agency executives, creative directors and freelance communicators banded together to...
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