If it bleeds, it leads: When network TV learned how to profit from the Kennedy assassination
By Michael J. Socolow, Professor of Communication and Journalism, University of Maine In journalism, bad news sells. “If it bleeds, it leads” is a famous industry catchphrase, which explains why violent crime, war and terrorism, and natural disasters are ubiquitous on TV news. The fact that journalists and their employers make money from troubling events is something researchers rarely explore. But even if it seems distasteful, the link between negative news and profit is important to understand. As a media historian, I think studying this topic can shed light on the forces that shape contemporary journalism. The assassination of...
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