Scouting America: Boy Scouts to change name after 114 years in effort to rebrand troubled youth programs
The Boy Scouts of America announced after 114 years that it will change its name and will become Scouting America in an effort to emphasize inclusion as it works to move past the turmoil of bankruptcy and a flood of sexual abuse claims. The rebrand is another seismic shift for an organization steeped in tradition that did not allow gay youths or girls to begin joining its ranks until relatively recently. Seeking to boost flagging membership numbers, the Irving, Texas-based organization announced the name change on May 7 at its annual meeting in Florida. “In the next 100 years...
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