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Waveriders greet the summer sunrise with “Wiloha” surf culture

Atwater Beach in Shorewood once again provided a scenic spot for the 6th annual Surf @Water fundraiser on August 4, as a celebration of the Great Lakes surf culture and the primary drive for supporting the Surfrider Foundation-Milwaukee.

With Sheboygan holding the honorary title of “surfing capitol of the Midwest,” Milwaukee’s growing freshwater surfing culture is no longer a well-kept secret. Surf @Water has created lasting memories and enhanced the love of our Great Lake for hundreds of children, families, and people of all ages for the past five years.

Surfrider-Milwaukee is part of a network consisting of 81 chapters that work to transform local passion into lasting national protection for freshwater resources. Along with its educational mission, Surfrider-Milwaukee hosts events throughout the year, such as sunset surf parties on the beach, gallery nights at local cafes, and winter excursions into open water.

This video highlights a small portion of the 2018 Surf @Water event, beginning with a sunrise paddle out and an inspirational gathering on the beach. It included an authentic Hawaiian performance by the Hale O Malo Dance Group, which followed their appearance the previous night at NEWaukee’s 8th annual Urban Island Beach Party.

About The Author

Lee Matz

A Milwaukee native, Lee worked internationally for years as an award-winning foreign photojournalist based in Asia. He was also Wisconsin's first war correspondent to report from Ukraine in 2022. Lee proudly uses MCTS as the exclusive mode of transportation for covering all his local news assignments.