The Big Plunge 2020: Hundreds pack Bradford Beach for frosty New Year’s Day dip in Lake Michigan
Crowds of people crowded the cold shores of Milwaukee’s Bradford Beach to make the annual Polar Bear Plunge on January 1 and welcome the New Year, in a tradition that goes back to 1916. This year the air and water temperatures were the same at 39° and the waves mild. The milder conditions compacted the beachfront area, which was more congested with fire pits and camps placed far closer to the waterline. Rescue divers from the Milwaukee Police and Fire departments were again deployed along the beach, about 50 meters from shore. Lacking any formal sponsors, the free event...
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