NEWaukee’s Urban Island Beach Party is the 6th annual fundraiser for the Friends of Lakeshore State Park.

NEWaukee will host the Sixth Annual Urban Island Beach Party located at Lakeshore State Park on August 5, 2016 from 4 p.m. – 11 p.m.

The Urban Island Beach Party is a fundraiser for the Friends of Lakeshore State Park and all funds raised benefit their Sustain and Maintain campaign which helps to preserve the urban oasis and provide educational opportunities for the community. Visit Lakeshore State Park and share a photo with #MyLakeShorePark by August 1st for your chance to win prizes in the Urban Island Beach Party Instagram contest.

This year there will a pig roast from Iron Gate BBQ, Red Light Ramen by Ardent, Pete’s Pops, Happy Dough Lucky and a beer garden featuring beer, wine, soda, & water.

Attendees can look forward to live performances from Ocean Rush, Foreign Goods, Natty Nation, R.A.S. Movement, & Marcus Doucette’s Island Dance Party throughout the evening. Along with these performances, the event includes sunset yoga led by omTownYogis, yard games, dance performances, kayaking led by Milwaukee Kayak Company, bike valet by the Coast In Bikes, beach cabanas & fire pits.

Starting on July 25th, pink flamingos will hidden throughout downtown as a part of Downtown Employee Appreciation Week. Attendees that find a flamingo are able to bring it to the island and redeem it for one free beer provided by Leinenkugel Brewing Company. Attendees that boat or bike to the island are also eligible for a free beer.

The 6th annual Urban Island Beach Party is supported by Leinenkugel Brewing Company, Festival Productions, and Friends of Lakeshore State Park.

About NEWaukee

NEWaukee is a social architecture firm that specializes in community-based signature experiences centered on high-profile issues of importance for the city of Milwaukee. NEWaukee also provides consumer, employer brand and talent engagement services to employers looking to attract and retain talent necessary to grow their businesses.

About Friends of Lakeshore State Park

The Friends of Lakeshore State Park is an organization dedicated to promoting and supporting Lakeshore State Park for the entire community to enjoy. The park provides a unique urban oasis with recreational opportunities and amenities for all to enjoy. The 17-acre park includes a lakeside trail that connects to the Hank Aaron and Oak Leaf state trails. A 130-foot bridge connects the north end of the park to the Summerfest grounds and an extension of the land near the Marcus Amphitheater connects the south end.