Intangible benefits: Why Americans have quickly tired of hand-washing and social distancing
By Gretchen Chapman, Professor of Psychology, Carnegie Mellon University; and George Loewenstein, Professor of Economics and Psychology, Carnegie Mellon University States are beginning to open up their economies after successfully slowing the spread of the coronavirus. Much of the credit for that goes to Americans dutifully following prescribed behavior. People have been washing their hands frequently, maintaining physical distance from others, wearing face masks, sanitizing door knobs and even disinfecting food and packages brought into the house. But in order to continue to contain the spread of the virus, we’ll still need to sustain these behaviors for weeks and...
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